Ampersand Spur uses MailChimp's email marketing software. Because it's awesome.
Guess what? Email marketing works.
In fact, email outperforms every other Internet marketing channel by a long shot, including paid search. Last time we checked, email marketing returned over $40 per $1 invested.[1] How many of your other marketing efforts come close to that return on investment?
That said, creating an effective email marketing campaign takes time and a little know-how. And because there are harsh penalties for spam violations, it’s not something to casually embark upon. You’ve got to have the right tools and strategy in place before you hit send. That’s where we come in.
Email marketing DIY
- Ampersand Spur launches a custom, full-service email marketing program for your business. We also create an opt-in form to help you build your subscriber list.
- Using your brand standards as our guide, we design a customized HTML email template that looks great in every web browser and email client (Outlook, Apple Mail, etc).
- Post launch, we provide support services to ensure you can create and deploy additional email campaigns on your own. This includes providing a hands-on overview of your email marketing software.
Email marketing DIY add-ons
- First campaign launch: The first campaign can be a little intimidating. We’ll do it for you before giving you the keys. After the launch, we’ll walk you through the analytics data and prepare you for the next campaign.
- Landing page creation: Maximize the impact of your campaigns by drawing recipients toward custom landing pages. We’ll design a landing page that has the same look and feel as your email. Learn more about landing pages.
- Additional templates: Need a specialized template for a new campaign? We can design one for you based on your specs.
Permission-based email marketing services
We all hate spam, right? And none of us wants to be labeled a spammer. We help our clients leverage every bit (byte?) of email’s considerable power while also complying with CAN-SPAM strictures (and good ol’ fashioned business etiquette). We contract with like-minded email software vendors.
Direct Marketing Association, 2008. ↑
