In the old days, the offices of Ampersand Spur were alive with the clatter of typewriter keys.
Businesses hire copywriters* for all sorts of reasons.
To name a few: they need someone with a fresh take and new ideas on how to market their products/services; they have a long and complex sales cycle and need copy that can help speed up that process; they want to quickly launch a campaign or flesh out their web presence. Or, businesses hire copywriters simply because don’t have the time write themselves. (More often than not, it’s all of the above.)
Effective copy builds trust, generates excitement and (most importantly) spurs action. What kind of action? That’s for you to decide. Maybe it’s a click, phone call or sale. Sometimes it’s subtler than that; perhaps you want to encourage someone to consider a theory or explore a possibility.
Ampersand Spur will work closely with you to identify desired outcomes and craft a message that supports your goals. We’ll do it through careful consideration of writing style, structure and tone, as well as design and reader context.
Our approach to copywriting
- Reporting: We invest time and energy into understanding your business (its values, persona and goals) as well as your industry, customer base and primary competitors.
- Writing: Once we’ve got a detailed outline of the specific project and objective(s), we start banging on the keys. This can be a collaborative process or you can wait until the editing process to jump in.
- Editing: This one is pretty self-explanatory. The editing process can be swift or highly iterative. It usually depends on the scope of the project. The result is the same: copy that works.
Core services
- Web site copy
- Landing pages
- Print collateral
- Press releases
- E-newsletters
- Promotional material
- Business plans
- B2B & B2C
- Presentations & scripts
- White papers
- Social media & blogging
- Content marketing
Additional services
- Copy editing: It’s really hard to edit your own material. Let us do it for you.
- Content strategy: Build your brand and your cred by delivering useful, relevant content to customers and prospects.
* Who else needs a working definition of ‘copywriter’?
copy n. Written material that is typically printed or spoken in an advertisement or journalistic medium (e.g., print, radio, television, web).
copywriter n. A person who writes copy; a writer.
