Did you know we’re naming winter storms now? The Weather Channel explains why:
- Naming a storm raises awareness.
- Attaching a name makes it much easier to follow a weather systems progress.
- A storm with a name takes on a personality all its own, which adds to awareness.
- In todays social media world, a name makes it much easier to reference in communication.
- A named storm is easier to remember and refer to in the future.