Tickets? Check.
Begin forwarded message:
> From: “Louis C.K.”
> Date: June 25, 2012 5:10:08 PM MDT
> To: “[redacted]”
> Subject: I’m going on the road
> Reply-To: louisck@louisck.com
>
> hello folks! I’m going on tour this year from October through
> Feb. I’ll be all over the goddamn place. This year, I’m trying
> something new, building on the fun, success and fan-benifit of
> selling my content online. We are selling tickets to this tour
> exclusively here on louisck.com. I only wanted to do this if
> there was a way, like with LIVE AT THE BEACON, that it could
> bring the price of tickets down and make them easier and less
> complicated to buy. We figured out a way.
>
> Making my shows affordable has always been my goal but two things
> have always worked against that. High ticket charges and ticket
> re-sellers marking up the prices. Some ticketing services charge
> more than 40% over the ticket price and, ironically, the lower
> I’ve made my ticket prices, the more scalpers have bought them
> up, so the more fans have paid for a lot of my tickets.
>
> By selling the tickets exclusively on my site, I’ve cut the
> ticket charges way down and absorbed them into the ticket price.
> To buy a ticket, you join NOTHING. Just use your credit card and
> buy the damn thing. opt in to the email list if you want, and
> you’ll only get emails from me.
>
> Also, you’ll see that if you try to sell the ticket anywhere for
> anything above the original price, we have the right to cancel
> your ticket (and refund your money). this is something I intend
> to enforce. There are some other rules you may find annoying but
> they are meant to prevent someone who has no intention of seeing
> the show from buying the ticket and just flipping it for twice
> the price from a thousand miles away.
>
> Some of these rules may be a pain in your ass, but please be
> patient. My goal here is that people coming to see my shows are
> able to pay a fair price and that they be paying just for a
> ticket. Not also paying an exhorbanant fee for the privalege of
> buying a ticket.
>
> Tickets across the board, everywhere, are 45 dollars. That’s
> what you’ll actually pay. In every case, that will be less than
> anyone has actually paid to see me (after ticket charges) in
> about two years and in most cases it’s about half of what you
> paid last year.
>
> The benifit for me is that I won’t get angry emails from anyone
> who paid a ton of money to see me due to circumstances out of my
> control. That makes me VERY happy. The 45 dollars also includes
> sales tax, which I’m paying for you. So I’m making more or less
> depending on the state.
>
> Another benifit to me is also one to you. I get your email
> address (if you opt in) when you opt in. You don’t have to join
> ANYTHING to buy these tickets and if you opt in, youll only hear
> from me once in an old man’s jizz-cycle.
>
> Obviously none of this means anything if the shows aren’t good.
> So that’s up to me. As I do every year, I’ll be performing a
> brand new hour (or more) on all of these shows.
>
> Lastly, it was a real challenge to find venues around the country
> that could work with our exclusive ticketing service under these
> perameters. It means I’m playing in very new places. I really
> appreciate all of these theaters that are letting us give this a
> try.
>
> Setting up this tour has been fascinating and difficult. this
> ticketing service is a brand new thing and I really fucking hope
> it works and that there aren’t any problems. If anything comes
> up, please be patient.
>
> Doing things this way means I”m making less than I would have
> made if I did a standard tour, using the usual very excellent but
> expensive ticketing service. In some cities I’ve had to play
> smaller venues and do more shows. But I like doing more shows
> and about a year ago I reached a place where I realized I am
> making enough money doing comedy so the next thing that
> interested me is bringing your price down. Either way, I still
> make a whole lot more than my grandfather who taught math and
> raised chickens in Michigan.
>
> alright, that’s it, folks. I’ll be sending this message out to
> folks on the opt-in list and sending a separate email that lays
> it out much more simply with the proper links. I am doing this
> because when I emailed you about LIVE AT CARNEGIE HALL, (which is
> still on sale for 5 dollars!) about half of the people who got
> the email really enjoyed the long, verbose, unedited message.
> The other half HATED it and would have preffered a price, a link,
> and me shutting the fuck up.
>
> This way, you can read this if you like, or your can just see the
> massive shit-ball of text and throw it in the garbage, and focus
> on the simple email.
>
> I hope to see you all on the road.
>
> regards,
>
> Louis C.K.