Here’s the deal: I understand the need to pay for news-gathering and other journalistic endeavors.
BUT!
THERE’S NO GOOD REASON TO FORCE PEOPLE TO SIT THROUGH A 30-SECOND ADVERTISEMENT BEFORE WATCHING A TWO- OR THREE-MINUTE EMBEDDED VIDEO.
AMIRIGHT?
I will watch a 5-10 second video from your sponsor. That’s all. OK? I think that’s pretty fair.
If it’s longer than that, I’m clicking away from your website and your stupid video, and as I’m leaving I’m thinking all sorts of mean-nasty thoughts about your brand.
So there.
(I’m looking at you CBS/NBC.)